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The Hidden Risks of AI Call Recording: How Misuse Damages Trust, Performance, and Culture
AI-powered call recording tools have transformed modern sales—but they can just as easily create cultural and ethical problems when implemented poorly. Most organizations underestimate how dramatically behavior changes when people know they’re being recorded. Without structure, clarity, and governance, the risks multiply. 1. Calls Start Feeling Like Surveillance, Not Support When reps don’t understand why…
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How AI Call Recording Transformed Sales Calls: From Unrecorded to Insight-Driven
For most of sales history, customer conversations existed only in the memory of the rep. Notes were scribbled in notebooks, summaries were typed into the CRM, and the rest was lost forever. The shift to recorded and AI-summarized conversations is one of the largest cultural changes the sales profession has ever experienced. It didn’t happen…
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Why AI Call Recording Is Reshaping Sales Forever
AI call recording has become one of the biggest shifts in modern sales. A decade ago, only a handful of inside sales teams recorded meetings. Today, AI-powered tools like Gong and Clari Copilot are standard across revenue organizations—offering summaries, searchable transcripts, insights, and coaching opportunities that were impossible to capture in real time. But this…
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Introduction: The Promise and Peril of AI Call Recording in Modern Sales
AI-powered call recording tools are transforming modern sales—but the real impact depends entirely on how they’re used. When implemented thoughtfully, tools like Gong and Clari Copilot enhance coaching, improve customer understanding, and strengthen team performance. When used without structure or governance, they introduce surveillance risks, erode trust, and distort behavior in ways most leaders fail…