Tag: sales governance
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Introduction: The Promise and Peril of AI Call Recording in Modern Sales
AI-powered call recording tools are transforming modern sales—but the real impact depends entirely on how they’re used. When implemented thoughtfully, tools like Gong and Clari Copilot enhance coaching, improve customer understanding, and strengthen team performance. When used without structure or governance, they introduce surveillance risks, erode trust, and distort behavior in ways most leaders fail…